In today's rapidly evolving market, integrating software strategy into your overall business strategy is crucial—not just for maintaining a competitive edge, but for survival. This urgent need should compel every business leader to evaluate critical questions: Is software a strategic pillar in our organization? Are we leveraging it to drive disruption proactively, creating new markets, customers, and opportunities?

"The Future of Applications" outlines three robust strategies that can enable companies to navigate the swift currents of technological change and emerge as successful, software-centric businesses. These strategies focus on accelerating various applications—custom, ERP, and SaaS—to match the pace of business dynamics. We go even further, proposing a new operating model that moves technology beyond traditional limits. In the current business climate, technology must transcend its role as a niche function and become a core competency embraced by all leaders. We invite you to explore these exciting possibilities with us and join in defining a new competitive frontier with innovative applications.

As technology speeds up the rhythm of business, traditional business and IT models increasingly fall short. It’s imperative for companies to fundamentally rethink how they manage and innovate with applications.